Our popular mug now features a graphic design From RIVERS’ original animation, “SOREGAII!”

We aimed to make a mug that would last a century.

With our concept of making an inimitable and extremely durable mug,
we engaged in frequent discussions with Japanese potters and developed numerous prototypes before arriving at our final product.

Firing ceramics at a higher temperature for a longer period of time produces ceramic that is hard to break and resists discoloration from drinks.
However, this process requires extremely advanced knowledge and facilities, so it is not something that can be done by just any potter.
Further, selecting a design and glaze that turns the BURLY design into a reality is also difficult, so the creation of this product was a long journey.

“Unparalleled ruggedness,” “heavy-duty use.”
The key words that describe this mug may be rough,
but combining them with the gentle shape of the mug has produced a design praised by men and women alike since its release.
We finally realized the BURLY concept.

Enjoy this tough mug and witness, as it becomes a vintage product in the future.

Soregaii is an animation and original song that depicts scenes familiar to anyone who enjoys outdoor activities. It gets hot. It gets cold. There is a whiff of bear in the air. Everything gets soaked as you set up your tent in the rain. And yet, you just can’t stay away! This animation is now on YouTube, depicting these situations with cute, comical characters that are sure to resonate with fans of the great outdoors.

– Material : Polypropylene (Cup, Lid) / TPE (Bottom, Lid) / Silicone rubber (Inner cup, Lid)
– Capacity : 350ml (actual capacity : 300ml)
– Max temperature : 150°C
– Min temperature : -40°C
– Size : W90mm × D90mm × H130mm
– Weight : 110g
(Dishwasher safe. Not suitable for: microwave)