ABOUT US

MESSAGE FROM FOUNDER

Over ten years have passed since I started the “RIVERS” drinkware brand at the age of 31.
Over these years, I have found that the key to manufacturing is to understand that product development is a physical process.
To create coffee drinkware, you must first learn how to brew delicious coffee. To learn how to make drinkware for camping, you must first go to the great outdoors.
Dedicating wholehearted effort to contemplating designs and creating products can sometimes be hard, but when I stop to think that this is what I do for a living, I realize what a wonderful life I lead.
Compared to cutting-edge technologies, this method may seem crude, but we feel like we are riding a roller coaster of raised and dashed expectations every day when we pick up a new product we have created through our tireless love of crafting. We will remain a group that is dedicated to the creation of products, at times broadening our scope, at other times delving deep into a niche, to provide as much customer satisfaction as possible.
Keep your eyes on RIVERS as it strides into the future.

SHUICHI ASHIKAGA / PRESIDENT

STAFF VOICE

SALES

I am in charge of sales to retailers such as sundry shops and apparel brands. The process for product delivery is often a difficult one, but it brings me into contact with people in various positions and allows me to get a first-hand feel for trends and consumer shifts. RIVERS is a stimulating company, with aficionados of all kinds of genres — coffee, motorcycles, music, car races, the outdoors — and every day impresses on me the importance of being passionate and selective. I look forward to seeing how much I can intertwine work and play this year.

DESIGNER

I am involved in design work, primarily on creating graphics for packages. My involvement in manufacturing in RIVERS has impressed on me how much the everyday act of ‘drinking’ goes beyond mere hydration, instead being inextricably linked with peoples’ lifestyles. Being in this workplace, where we create familiar yet unique objects that transcend being mere tools, is stimulating, and constantly updates my own consciousness and knowledge.

COMPANY PROFILE

COMPANY
RIVERS CO.,LTD
ESTABLISHED
March, 2000
PRESIDENT
SHUICHI ASHIKAGA
CAPITAL
STOCK
¥10,000,000
LOCATION

154-0012

KOMAZAWA PARKSIDE TERRACE SOUTH 2F, KOMAZAWA 5-25-7, SETAGAYA, TOKYO

TEL
+81-03-6447-9199
FAX
+81-03-6447-9166